RNA Insights

Are you new to the world of trade shows or just signed up for a new show? Every company always asks their events team for the same thing, why is this show worth the investment? How are you going to bring back the right connections?

Planning and executing professional events, whether in person or virtually, demands a skilled and experienced event manager. In this industry, their role spans conferences, trade shows, corporate events, and retreats, requiring a unique blend of organizational expertise, effective communication, and creative problem-solving. When seeking the right event manager for your needs, it's crucial to ask…

Have you heard of the term “social capital”? This is a wealth concept that isn’t easily defined. Most people aren’t even aware that they have it. In simplistic terms, it’s the idea that the social contacts that you have are direct pathways to security and increased wealth. Imagine the opportunities that might be offered to…

Networking is the most valuable asset to all events. It is the underlying goal which drives attendees to engage, collaborate, and forge new professional relationships...

“Call an ambulance!” is a sentence that no event planner ever wants to hear. Yet, that is exactly what happens at more events than we would like!

Preparing for a trade show is a critical phase that can significantly impact your success during the event. Effective pre-show preparations encompass booth design, promotional materials, and staff training, all of which contribute to creating a compelling and engaging presence.