INSIGHTS 2024
Case Study: Accruent Insights 2024 – Turning Challenges into a Resounding Success
Client: Accruent Insights
Location: San Antonio, Texas, USA
Event Dates: September 20 – 27, 2024
Overview
Accruent Insights is a premier industry event that brings together professionals to connect, collaborate, and learn about the latest trends in asset management, workplace technology, and digital transformation. Attendees gain valuable insights from industry and product experts, exchange ideas with peers, and leave equipped with knowledge they can immediately apply to their organizations.
However, for the 2024 event, we faced two major challenges:
- Navigating a difficult venue contract that put the event at risk of significant financial loss.
- Reigniting attendee enthusiasm after the conference had undergone substantial changes following the pandemic.
Challenges We Faced
- A Costly Venue Contract with Significant Financial Risk
- The contract terms were set to result in a large financial loss, requiring careful negotiation to minimize the impact.
- We needed to balance cost reduction while ensuring the event maintained its high standards.
- Declining Attendee Interest
- Insights had evolved post-COVID, and some long-time attendees were unsure about returning.
- We needed to create an engaging experience that would not only meet but exceed expectations, rebuilding enthusiasm for future events.
The Results
- Drastically Reduced Financial Losses
- We worked closely with Accruent’s event team and the venue to renegotiate contract terms, significantly lowering the financial impact.
- Strategic cost-saving measures allowed us to preserve the quality of the event while staying within budget.
- A Standout On-Site Experience
- Attendees had an exceptional time, with many praising the event’s networking opportunities, insightful sessions, and seamless organization.
- The energy and engagement on-site were palpable, leading to overwhelmingly positive feedback.
- A Strong Foundation for Future Events
- Attendees were so impressed with their experience that many signed up early for next year, demonstrating renewed confidence in the event.
- Insights is now well-positioned for future growth, with an energized and engaged community eager to return.
Looking Ahead
Accruent Insights 2024 could have been a difficult year, but through collaboration, strategic planning, and a focus on delivering an exceptional experience, we turned potential setbacks into a resounding success. By mitigating financial risks and delivering an event that exceeded expectations, we not only protected the conference’s viability but also strengthened its reputation for years to come.
